Our kitchen laboratory

Different cravings. Shared intelligence.

Our brands let customers see food first — while partners and investors see the operating system underneath: ingredients, recipes, kitchens, customer journeys and growth playbooks.

YummyShack

Everyday fun food, sharper ingredients, faster ordering.

Anda Baba

Egg-led comfort food, chai-time cravings and quick meals.

Barbeque Alley

Tandoor, grills and barbeque-led plates with a QSR mindset.

Big Boys Burger

Bolder burger identity built for indulgent snacking occasions.

Momos N Chaap

Momos, chaap and street favourites shaped into cleaner systems.

Rolls Roy

Rolls and wraps designed for repeatability, speed and flavour.

Shakes N Tenders

Shakes, chicken tenders and youthful snacking moments.

West Side Biryani

Comfort rice meals, biryani and hearty everyday bowls.

Your Tiffin Wala

Meal boxes and daily recurring-demand formats.

Samosa Monsters

India's iconic tea-time snack, made playful and repeatable.

Built in real outlets

One kitchen. Many reasons to come back.

Each concept starts with a familiar craving and earns its place through everyday service. These are real counters and customers—not showroom renders.

Momos N ChaapStreet favourites, organised for speed.

West Side BiryaniComfort bowls with a distinct identity.

Your Tiffin WalaEveryday meal routines made visible.

AndaBabaEgg-led comfort food for quick occasions.

The appetite layer

Fun food with a fresher point of view.

The range leads with snackable favourites, grilled plates, better-presented biryani and practical combo meals—colourful, recognisable food without making heavy gravies and refined-flour breads the visual story.

Monochrome YummyShack noodle illustration

Illustration used as an accent—not as product proof.

Colourful multi-item combo meal — **Combo meals**Variety, colour and a complete everyday food occasion.

Chilli paneer roll — **Rolls**Portable, layered and built for quick cravings.

Steamed paneer momos — **Steamed momos**Clean, familiar and naturally snackable.

Kurkure chicken momos — **Kurkure momos**Crunch, colour and high visual appeal.

Tandoori chicken — **Tandoor and grills**High-flavour plates with fresh sides and disciplined prep.

Chicken biryani with lemon, onion and chutney — **Biryani**A cleaner, more appetising presentation of a repeat favourite.

Many brands should not mean many messy kitchens.

A multi-brand food company only works when the complexity underneath is carefully controlled. YummyShack uses shared intelligence for recipes, ingredients, kitchen processes, customer behaviour and reporting.

Different brands. Shared intelligence.

What the portfolio teaches us

Which food occasions repeat naturally.
Which ingredients can support multiple concepts.
Which recipes are trainable and scalable.
Which locations need which brand mix.
Which customer journeys create repeat demand.

Barbeque Alley night outlet with welcoming plants, flowers and subtle lights

Real outlet proof

Brand deployment

Brands that can travel into kitchens, counters and high-footfall spaces.

Each brand is designed around a food occasion and an operating reality. The right format may be a compact counter, a neighbourhood kitchen, a delivery-led unit, a cafeteria counter or a partner location.

Food stays exciting for customers. The system underneath stays disciplined for the operator.

Deploy with us

Customer signal

Fun, local and memorable.

The brand portfolio is intentionally colourful. It should feel approachable to a hungry customer while revealing a stronger food-system company to anyone looking deeper.

Food cards and repeat demand